Terms of Use

By accessing the Averlo website at averlo.co, browsing our content, submitting an enquiry or engaging us for any of our services, you confirm that you have read, understood and agree to be bound by these Terms of Use in their entirety. These terms constitute a legally binding agreement between you and Averlo Agency. If you do not agree with any part of these terms, you must stop using our website and refrain from engaging our services immediately.

These Terms of Use apply to all visitors to the Averlo website, all prospective clients who submit enquiries or book consultations, all current and past clients who have engaged Averlo for any service, and any third parties who interact with Averlo on behalf of a client or business. By continuing to use our website or services after any updates to these terms, you are confirming your acceptance of those changes. We therefore recommend reviewing these terms periodically.

These terms should be read alongside our Privacy Policy and Cookie Policy, both of which form part of the legal framework governing your relationship with Averlo. Where a separate project agreement, service contract or proposal has been signed between Averlo and a client, the terms of that document will take precedence over these general Terms of Use in the event of any conflict.

Averlo is a full service digital agency specialising in web design, web development, search engine optimisation, paid advertising and branding and identity design. We work with businesses of all sizes, from early stage startups to established enterprises, across a wide range of industries and markets. Our mission is to help businesses grow their online presence, attract the right customers and achieve measurable results through strategic, high quality digital work.

Throughout these Terms of Use, references to "Averlo", "we", "us" or "our" refer to Averlo Agency, a company registered and operating in the Netherlands. Our registered address is Hamerstraat 3-1, Amsterdam. You can contact us at any time at niki@averlo.co. References to "you", "your" or "the client" refer to the individual or business accessing our website or engaging our services.

Averlo provides a range of digital services to businesses seeking to establish, improve or grow their online presence. Our core service offerings include web design and development, search engine optimisation, paid advertising management across platforms including Google and Meta, and branding and identity design encompassing brand strategy, logo design, visual identity systems and brand guidelines. We may also provide additional services as agreed upon in individual project proposals.

The specific scope of work, deliverables, timelines, revision allowances and pricing for any engagement are agreed upon separately between Averlo and the client, and are documented in a written project proposal, service agreement or statement of work. These documents form the contractual basis for the delivery of services and should be reviewed carefully before signing. Any requests for work that falls outside the agreed scope will be discussed and may be subject to additional fees.

Averlo reserves the right to decline any project or service request at our discretion, without obligation to provide a reason. We also reserve the right to recommend alternative approaches, platforms or strategies where we believe they would better serve the client's goals, even if they differ from what was initially requested. Our recommendations are always made in the best interest of the client's business outcomes.

All content published on the Averlo website, including but not limited to written copy, graphic design, photography, illustrations, logos, icons, video content, code and overall site design and layout, is the exclusive intellectual property of Averlo Agency unless otherwise stated. This content is protected by United Kingdom and international copyright, trademark and intellectual property laws. No part of this website may be reproduced, copied, distributed, modified, publicly displayed or used in any commercial or non-commercial context without the prior written consent of Averlo.

With respect to client projects, the ownership of final deliverables is governed by the terms of the individual project agreement. As a general principle, upon receipt of full and final payment for a completed project, the client receives ownership of the agreed final deliverables as specified in the project proposal. This typically includes final design files, website code and brand assets. However, certain elements such as third party fonts, stock photography, licensed plugins or software, and pre-existing Averlo design components or code libraries may remain subject to their own licensing terms and may not be transferred in full ownership to the client.

Averlo retains the right to use completed client work in our portfolio, case studies, social media, advertising materials and any other promotional contexts unless the client has explicitly requested otherwise in writing prior to the commencement of the project. If confidentiality is required for any reason, this must be communicated and agreed upon before work begins. Averlo also retains the right to display our agency credit or a subtle attribution on any website we design and develop, unless the client requests its removal.

Engaging Averlo for any service creates a collaborative relationship that requires active participation from the client throughout the process. Clients are responsible for providing all information, materials, content, assets and feedback that are necessary for the completion of their project in a timely and complete manner. This includes but is not limited to brand assets, written copy, photography, login credentials, third party account access, product information and any other project-specific materials outlined in the project agreement.

Clients are responsible for ensuring that all materials they provide to Averlo are legally owned by them or that they have the appropriate rights and licenses to use them. Averlo will not be held responsible for any legal claims, copyright infringements or licensing issues arising from materials supplied by the client. It is the client's responsibility to ensure that all content, imagery and information provided for use in their project complies with applicable laws and does not infringe the rights of any third party.

Clients are also responsible for providing clear, constructive and timely feedback at each stage of the project. Delays caused by a client's failure to provide required materials, approvals or feedback within the agreed timeframes may result in project timeline adjustments, and Averlo will not be held responsible for missed deadlines caused by client delays. Where a project has been paused for more than thirty days due to client inactivity, Averlo reserves the right to reschedule the project and adjust the timeline accordingly, which may affect the original delivery date.

All fees for Averlo services are outlined in the individual project proposal or service agreement provided to the client prior to the commencement of any work. By signing or approving a project proposal, the client confirms their agreement to the fees and payment structure set out within it. Averlo requires a deposit before any work begins, the amount of which will be specified in the project proposal and typically represents a percentage of the total project value.

Remaining payments are due at milestones or intervals as specified in the project agreement. All invoices issued by Averlo are due for payment within the timeframe stated on the invoice, typically fourteen days from the date of issue unless otherwise agreed. Late payments may incur interest charges and Averlo reserves the right to pause or suspend all work on a project where payment is overdue until the outstanding balance has been settled in full.

All fees quoted by Averlo are exclusive of any applicable taxes unless otherwise stated. Clients are responsible for any taxes applicable in their jurisdiction. Unless explicitly stated otherwise in writing, all payments made to Averlo are non-refundable. This includes deposits, milestone payments and any fees paid for work that has already been completed and delivered, regardless of whether the client chooses to use the deliverables. In cases where a project is cancelled by the client, fees for all work completed up to the point of cancellation remain due and payable.

All fees for Averlo services are outlined in the individual project proposal or service agreement provided to the client prior to the commencement of any work. By signing or approving a project proposal, the client confirms their agreement to the fees and payment structure set out within it. Averlo requires a deposit before any work begins, the amount of which will be specified in the project proposal and typically represents a percentage of the total project value.

Remaining payments are due at milestones or intervals as specified in the project agreement. All invoices issued by Averlo are due for payment within the timeframe stated on the invoice, typically fourteen days from the date of issue unless otherwise agreed. Late payments may incur interest charges and Averlo reserves the right to pause or suspend all work on a project where payment is overdue until the outstanding balance has been settled in full.

All fees quoted by Averlo are exclusive of any applicable taxes unless otherwise stated. Clients are responsible for any taxes applicable in their jurisdiction. Unless explicitly stated otherwise in writing, all payments made to Averlo are non-refundable. This includes deposits, milestone payments and any fees paid for work that has already been completed and delivered, regardless of whether the client chooses to use the deliverables. In cases where a project is cancelled by the client, fees for all work completed up to the point of cancellation remain due and payable.

Averlo is committed to delivering the highest quality work and pursuing the best possible outcomes for every client we work with. We invest significant time, expertise and care into every project and every service we provide. However, the nature of digital services means that certain outcomes cannot be guaranteed. Search engine rankings are determined by algorithms that are outside of our control and subject to constant change. Advertising results depend on market conditions, audience behaviour, competition and platform policies. Website conversion rates are influenced by a wide range of factors including the client's product, pricing, market position and customer service. Averlo cannot and does not guarantee specific results in any of these areas.

To the fullest extent permitted by applicable law, Averlo's total liability to any client for any claim arising from the use of our services shall not exceed the total fees paid by that client for the specific service or project to which the claim relates. Averlo shall not be liable for any indirect, incidental, consequential, special or punitive damages of any kind, including but not limited to loss of profits, loss of revenue, loss of data, loss of business opportunity or reputational damage, even if Averlo has been advised of the possibility of such damages. This limitation applies regardless of the legal theory under which the claim is brought, whether in contract, tort, negligence or otherwise.

The delivery of Averlo's services often involves the use of third party platforms, tools, software and services. These may include but are not limited to Google Ads, Meta Ads Manager, Google Analytics, Google Search Console, WordPress, Webflow, Shopify, Next.js, Vercel, Figma, and various SEO and marketing tools. The use of these platforms is subject to their own terms of service, privacy policies and usage restrictions, which the client is responsible for reviewing and complying with independently.

Averlo is not responsible for any changes, outages, policy updates, algorithm changes or other disruptions caused by third party platforms that affect the performance or delivery of our services. We will always work to adapt to changes in third party platforms as quickly as possible, but cannot be held liable for impacts outside of our control. Where a client project requires the client to maintain active accounts or subscriptions with third party platforms, the client is responsible for the associated costs and for maintaining those accounts in good standing.

Both Averlo and the client agree to treat as confidential any proprietary, sensitive or commercially valuable information shared between the parties in the course of a project or business relationship. This includes but is not limited to business strategies, financial information, client data, technical systems, unreleased products and any other information that a reasonable person would consider to be confidential in nature. Neither party will disclose such information to any third party without the prior written consent of the other party, except where disclosure is required by law or necessary for the performance of the agreed services.

Averlo takes the confidentiality of client information seriously and maintains appropriate technical and organisational measures to protect it. Our team members with access to client information are made aware of their confidentiality obligations. Where a client requires a formal non-disclosure agreement before sharing sensitive information, we are happy to accommodate this request prior to the commencement of any work or detailed discussions.

You agree to use the Averlo website only for lawful purposes and in a manner that does not infringe the rights of others or restrict or inhibit anyone else's use and enjoyment of the site. Prohibited conduct includes but is not limited to posting or transmitting any unlawful, threatening, defamatory, obscene or otherwise objectionable material, attempting to gain unauthorised access to any part of the website or its underlying systems, introducing viruses or other malicious code, using automated tools to scrape, extract or harvest content from the site, and misrepresenting your identity or affiliation when making contact with Averlo.

Averlo reserves the right to restrict or terminate access to the website for any user who violates these terms or who we reasonably believe is using the site in a manner that could cause harm to Averlo, its clients or any third party. We also reserve the right to remove, edit or refuse any content submitted through our website, including contact form submissions, without notice or obligation to explain our decision.

Your use of the Averlo website and our services is also governed by our Privacy Policy, which explains in detail how we collect, use, store and protect your personal data. Our Privacy Policy is incorporated into these Terms of Use by reference and forms part of the legal framework governing your relationship with Averlo. We encourage you to read our Privacy Policy carefully before submitting any personal information through our website or engaging our services.

By using our website or services, you consent to the collection and use of your information as described in our Privacy Policy. If you have any questions or concerns about how we handle your data, please contact us at niki@averlo.co and we will be happy to assist you.

Averlo reserves the right to update, modify or replace any part of these Terms of Use at any time and without prior notice. Changes will take effect immediately upon being posted to the website, and the date at the top of this page will be updated to reflect when the most recent changes were made. It is your responsibility to review these terms periodically to stay informed of any updates.

Your continued use of the Averlo website or services following the posting of any changes to these terms constitutes your acceptance of those changes. If you do not agree with any changes made to these terms, you should stop using our website and services and notify us in writing if you are an existing client.

These Terms of Use and any disputes arising from them or from your use of the Averlo website or services shall be governed by and construed in accordance with the laws of England and Wales. You agree that the courts of England and Wales shall have exclusive jurisdiction to settle any dispute or claim arising out of or in connection with these terms or their subject matter or formation.

In the event of a dispute between Averlo and a client, both parties agree to first attempt to resolve the matter through good faith negotiation before pursuing any formal legal action. Averlo is committed to resolving disputes fairly and efficiently and will always make reasonable efforts to find a mutually acceptable solution before escalating to formal proceedings.

If you have any questions, concerns or requests relating to these Terms of Use, or if you wish to report a potential violation, please contact us using the details below. We aim to respond to all enquiries within two business days.